Are YOU Speaking Corporate Gobbletygook?
In Step Into The Spotlight!, I listed the 16 words and phrases entrepreneurs should ban from their vocabulary. Some of them are in this fabulous vignette–actually a commercial for Avaya. Priceless....
View Article9 Lessons from the Presidential Race on How to Attract Fans (& Clients)
What marketing and branding lessons can we learn from the current Presidential Race? This is NOT discussion of politics. It’s not about who is or isn’t the best candidate. Please ADD to the 9 Lessons...
View ArticleShould Presidential Candidates thrust their kids into the spotlight? Was the...
1.7 million views and counting. Cruz effectively used storytelling (and his kids) to make his point. So, was it fair game for the Washington Post cartoonist to satirize the fact that Republican...
View ArticleWhen you SPEAK, is your OPENING LINE as good as Jerry Seinfeld’s?
Do YOU have a great OPENING LINE whenever you open your mouth in public? In this video, Jerry spends 5 minutes explaining how he crafts a joke, but it’s worth paying attention to his opening line. (NOT...
View ArticleHow can you use SARCASM to SELL YOUR STUFF?
Could sarcastic humor help YOU sell your stuff? Or make your point faster? Brilliant biting example in the short video commercial below. This commercial mocks competitor companies that “monitor” stuff...
View ArticleCan You SPOT the FAKE?
Are You Sick of FAKE “Real People” in Ads? I am. Here’s one that really makes me cringe every times it’s on the air. O.K. They admit at the beginning that they’re actors. But they don’t have to. It’s...
View ArticleWas Hillary’s Teleprompter “SIGH” Deliberate or Dumb?
It’s all over the Internet. Hillary reads the stage directions right off the teleprompter. HUGE contrast with her opponent, the spontaneous I-say-whatever-pop-into-my-head Trump who was all over this...
View ArticleWe have a saying in Peebles…
We have a saying in Peebles… In Step Into The Spotlight!, I shared that it’s key to have a signature saying. Something that people identify with you and only you. Like when Chef Emeril Lagasse says...
View ArticleHave you seen this Fact-Checker song spoof re truth in the Trump era?
Have you seen this Randy Rainbow video parody on Kellyanne Conway, Sean Spicer and the Trump administration? Heard this on CBC, Canada’s national radio station, last night. They played the song only,...
View ArticleShould you ever MOCK yourself the way Sean Spicer did at the Emmys last night?
Check it out above. Did you see it live? Celebs appeared more shocked than over 40 years ago when a streaker ran naked across the stage at the Academy Awards. Jaw-dropping!!! Spicer came out with a...
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